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Brand
Brand
Since foundation in March 1943, XCMG has always kept its leading role in Chinese construction machinery industry.
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  • VISION
  • BRAND POSITIONING
  • CORE BRAND VALUES
  • BRAND ESSENCE
  • MISSION
VISION
TO BECOME A TRUSTWORTHY AND VALUE CREATING INTERNATIONAL ENTERPRISE
BRAND POSITIONING
BRAND POSITIONING
A global trustworthy construction equipment solutions and services provider!
CORE BRAND VALUES
BRAND ESSENCE
BRAND ESSENCE
Innovation, Challenge, Engagement, Integration
MISSION
MISSION
To explore engineering technology and provide solutions for global construction and sustainable development
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